Search Engine Marketing

When people think of Search Engines one name always comes first, Google; however, this is only one Search Engine where you should market your business. Bing, Yahoo and many of the other “second tier” Search Engines can potentially drive a swarm of hungry, buying customers to you.

Our Search Engine Marketing Services include.

• SEO – Search Engine Optimisation.

This is the “organic” placement of your website within the Main area of the search results.

It is estimated that over 300 million people search on Google per day, interestingly only 5% of these search beyond page one.This means YOU must be on page one to get ahead of your competition. More importantly you NEED to be as near to the top of these “organic” results as possible to take advantage of the increase in “click-thru’s”.

Amazingly the top 10 positions on page one of Google are responsible for 81% of ALL “click-thru’s” with the #1 position securing 36.4% of the traffic! (*Optify research 2010-2011). Our SEO “done for you” services are the most efficient way to get your main site and your “Lead Generation Sites” on to page one of the major Search Engine Results Pages (SERPs).

Our dedicated team will work closely with you to establish the best solution for your requirements ensuring your business is positioned right at the top of the Search Engines; after all this is the ONLY place to be if your want the lion’s share of Search Engine Traffic!

• PPC – Pay Per Click.

These are typically the adverts you see across the top and down the right hand side of the Search Engine Results.These are “Paid” adverts where the advertiser “pays” per click to position their advert within the search results pages.

Where the advert is placed depends on how much or how well optimised the advert and the “landing” page is.There are other factors to consider and many people waste and absolute fortune on wasted clicks and poorly optimised campaigns.

There are other “aspects” to PPC marketing that we can discuss depending on your own requirements. We cover both the Google Search Network and the Google Display Network. Our team are Google Adwords Certified professionals and experts in creating the BEST PPC campaign tailored to your requirements and offering the BEST ROI – Return on Investment. They work to strict guidelines ensuring maximum return on your marketing spend.

• Google Maps and Places.

Thanks to Google, Yahoo and Bing, it is now possible to “showcase” your business, band, even yourself using “places and maps”. So Why Google Places and Local Search.

Google is already the “go to place” to search for anything. Images, Video’s, shopping, news, blogs, discussions and of course MAPS!

So what does Google Places do and how will it benefit your business?

It lets you create a place for yourself/your business and it shows it along with a map (google maps), which makes you stand out online and increase your brand awareness on Google.

Lets look at some interesting facts and figures about Google Places and the future of local search:

• 97% of consumers search for local businesses online. (*Google)
• Google dominate as the primary site used to search for local businesses with 74% market share.
• 59% of consumers report using Google every month to look for a good local business.
• 71% of searchers report they value the information provided in local search results.
• 60% of online searchers report that they notice images and logos on local search results more. However less than half the businesses that have claimed their Google Places Page haven’t included them.
• Only 20% of businesses have added a video to their local Google Places listing

Google have now integrated Google Places listings into organic SERP’s (Search Engine Result Pages) but when your Google Places Page is optimized correctly you can still reach the top spots.